The company aims to create social impact with every purchase, having built a community of retailers and nonprofits that give back to one another through their customers and supporters. The community is created through two unique technologies: an intuitive online fundraising platform and a proprietary Commerce. This technology enables retailers to donate a percentage of each purchase to a nonprofit that the customer selects during checkout, building customer loyalty and trust through charitable giving.
This two-sided value proposition drives new incremental customers to the retailers that are both high-intent and highly engaged shoppers. This Change Commerce builds both trust and loyalty for the brand, translated into higher conversion rates, increased AOV, and lower cart abandonment for the retailer. By understanding a customer’s non-profit affinity through aggregated data, retailers are now enabled to re-engage and communicate to customers in a new way, through a message of giving. The entire process is completely managed and tax-deductible for the retailer, streamlined through the company platform.
- The company has different ways of integrating and one of them is through Shopify, when the customer is buying online a "widget" is generated to make donations;
- Manage the E-commerce platform.